JUICY ACROSS ASIA: A LOOK BACK AT DIOR’S FULL “NEW ERA” MANIFESTO IN KOREA

On the evening of April 30, at Ewha Women’s University in Seoul, the glamor from the mixed school and sports designs in the Autumn-Winter 2022 collection was vividly conveyed by Dior. in a space representing youth. In addition to the beautiful costumes and spectacular background, the show also created a strong attraction thanks to the landing of the top stars in Korea such as BLACKPINK Jisoo , Oh Sehun, Red Velvet Yeri, dancer no:ze , Lee Jung, etc. The French fashion house also officially announced the title of Brand Ambassador for the two muses Bae Suzy and Yuna Kim during this time. 

 

 

This is Dior’s first show in Korea in 15 years since its 60th anniversary show at Seoul Olympic Park in 2007. Not only that, it also marks the fashion house’s ambitions. with the Korean market, Asia – Pacific in general and the process of promoting the cooperation relationship between Dior and Ewha University in particular.

 

 

FALL 2022 COLLECTION – A SONG ABOUT CONTEMPORARY FEMININITY

Creative Director Maria Grazia Chiuri once again excited the fans with designs that blend the heritage values ​​of the times and the youthful futurist spirit. The collection draws inspiration from key women in founder Christian Dior ‘s fashion journey , especially his sister Catherine, who has been described as “a brave and unique woman”. Other women include Dior’s “leopard woman” – Mitzah Bricard, childhood friend – Suzanne Luling, and studio director Raymonde Zehnacker.

 

 

With this comeback, the French fashion house has shaken off the familiar image of a gentle, feminine Dior lady. Instead, the Women’s Fall 2022 collection is the embodiment of a courageous personality in the transitional moment of feminism. If the combination of white shirt , tie, mini skirt and biker shorts makes us think of rebellious high school girls, the pleated skirts , quilted jackets and chunky boots are even more bold but still no less attractive to the girls.

In addition, a range of evening gowns specially designed for the show also have a classic Preppy vibe , recreated through checkered prints and bold asymmetrical cuts. Dior has cleverly mixed a few materials commonly found in menswear with lace and mesh designs to break the gender boundaries in fashion while still honoring all the female images that have made the history of the house. fashion.

In sync with this theme, the Ewha Women’s University campus is transformed into a wooden skate field filled with youthful tunes. Pietro Beccari, President and CEO, said, “This year, the fashion house is forging a close relationship with Korea.” The brand will also partner with Ewha Womans University in a mentoring and education program for students called Women@Dior launched in 2017.

CONCEPT STORE OF DIOR IS OFFICIALLY OPEN

Right after the show ended, on May 1, Dior opened a concept store in Seongsu-dong district. The design inspiration is a blend of the beautiful French garden and Korean natural scenery, “saying no” to the roof, forming a magnificent theater. In the center of the building, Dior opens a splendid showroom with the brand’s symbols in each stage of development. More specifically, the brand has partnered with a Korean digital design firm to recreate the atmosphere of Sir Christian Dior’s childhood mansion in Granville, with enchanting roses, brings an aesthetic space for fashion and beauty lovers.