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Right. But they have — Amazon has a lot of power. Do you consider them the competitors in the shop — because shopping could be very lucrative for a company like yours.
Well, I think what’s so exciting is that e-commerce overall is growing so quickly. And obviously, the United States, in terms of shopping, as a percentage of e-commerce, we still lag other countries like China or — for example. And so I think the overall market is growing so quickly that I don’t think we’re yet experiencing zero-sum competition. I think there’s a lot of space for lots of different folks to grow.
All right. Speaking of which, Apple is also moving in here. Tim Cook was recently on “Sway” and he indicated that Apple had a lot of interest in AR. So, how do you look at their movement into the space?
I’d say they’ve been really great partners. You know, they’ve made the fundamental investments that have made Snapchat possible on phones. And they’re constantly pushing the boundaries of what’s possible with the hardware. So for example, with their latest lidar sensor, we were able to release lenses far beyond anything we could have built, frankly, without it.
Explain what that is.
A lidar sensor essentially uses lasers to map the environment around you. And does it in a much more fine grained way than just using the camera. And so very, very quickly, almost instantaneously, you can understand the geometry of a space, which is really important for placing AR objects and things like that. And so, that hardware sensor, and of course, a lot of the investments they’ve been making on the chip side as well, in machine learning and things like that, have allowed us to deliver a totally world class AR experience for our community.