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The Republic of eire might also no longer be taking part within the UEFA European Championship in Russia but the makers of the accepted Polish beer-brand Tyskie has run a crusade in the reach-owned Irish daily replicate and the Irish every day celebrity urging Irish fanatics to delve deep into the spirit of 2012 via cheering for Poland on June 14th when it takes on Slovakia, which booted eire out of the qualifiers after a dramatic penalty shoot-out ultimate October.

Irish fans left an indelible impression on the residents of Poland – and the metropolis of Poznan in selected – during the UEFA European Championship in 2012 and reviews of bars in Poznan running out of Tyskie beer have been removed from exaggerated.

Now Tyskie, which is owned through the eastern beer enormous Asahai, in collaboration with Polish agency GONG, Huta 19m, Zenith in Dubin and the attain-owned titles the Irish daily reflect and the Irish daily delivery are calling on Irish enthusiasts, who might possibly be sitting on the fence, to leap off it and cheer for Poland.

“dear Irish,” the advertisements run, “Slovakia kicked you out from the video game, but a soccer fest with out you can be a horrific loss. Your ardour and singing capabilities shouldn’t go to waste. Cheer for Poland towards Slovakia.”

in the footballing world, there is brilliant competition between both international locations who additionally share a border collectively.

“consistent with the crusade slogan, “we are the eu Champions in making friends,” we wish to unite lovers from all over the place Europe,” says Paweł Drubkowski, company manager of Tyskie at Kompania Piwowarska.

“Polish and Irish fanatics have a different bond, dating returned to the 2012 Euro Cup. When the Irish team changed into eradicated by Slovakia and its miraculous enthusiasts were left with out a group in the European Championship, we knew that we needed to reach out to them. Our ad within the Irish every day big name and the Irish each day reflect is an incentive to make friends because of our shared ardour and favourable situations, however also a sort of appreciating the outstanding power of Irish fans,” he says.

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